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Our Mission

Thoughtful Production 


We want to create beautiful, well-made, well-priced clothes with minimal waste and environmental impact. It was essential to us when we began O & I that we found a trusted manufacturing partner who shared our values and worked in an ethical and sustainable way. 


We are producing small-runs of each collection to minimize wastage and designing made-to-last pieces with a timeless quality that can be worn year after year. 



Collaboration and Community


A vital component for us is to work with and support like-minded creative people. We have had incredible support from our local community and friends which has helped us enormously. We are delighted to support freelance creatives and collaborate with other small businesses. 



Giving Back


A crucial part of doing this is to be able to give back and partner with causes that matter. We could not be more thrilled to be working with Pajama Program and to be able to support their vital work giving children who are most in need, a comforting bedtime routine. 



Having Fun


Lastly and this is really important, this is about doing something that we love and having fun!